Come rain or shine. There is no meteorological phenomena that could stop the daily job of wine growers in Cariñena. They care every vineyard as if it were unique. The result of this hard and continuous effort is an incomparable wine. Although stones are an uncomfortable and rather inert element, these workers have managed to obtain the best taste of what seemed an inconvenience and have turned it into the key success factor. A stony ground, but full of life, vineyards and great stories. This is the essence of the campaign: “El Vino de las Piedras” (Cariñena wine region) , with which the Regulating Council proves that good wine can come from the most unexpected place. How is it possible to obtain such a good wine from a stony ground? From this question appears “El Vino de las Piedras”, a message that reflects the life of a territory dedicated to land and wine.